Custom Soft Plastic Lures & Tackle at Backwater Tackle Co.
featured Products!
Action & Performance
The Signature Kick: The slim tail profile generates a tight, rapid swimming motion. This high-speed vibration cuts through the water, creating the specific flash and displacement that predatory fish associate with an easy meal.
Active on the Fall: Unlike baits that go "dead" when you stop your retrieve, this swimbait spirals and flutters on the drop. This "dying baitfish" shimmy is a magnet for suspended fish waiting for a vertical presentation.
Target Species & Tactics
Species Pro-Tip
Bass (Large & Smallmouth) Perfect for matching the hatch when they’re keyed in on shad. Burn it over submerged grass or crawl it across rocky points
.Redfish & Trout A coastal essential. The tight action perfectly replicates the "shiver" of mullet and pilchards in marshy flats.
Walleye Deadly when trolled or cast near structure. The subtle vibration is often the key to triggering finicky walleye chasing perch. Crappie & White Bass An ideal profile for schooling fish. Cast directly into surface boils or vertical jig when they're holding deep.
Rigging Guide
To get the most out of that unique tail action, we recommend the following setups:
Jig Heads: Use 1/8 to 1/2 oz heads. The lighter the head, the more "flutter" you'll get on the fall.
Weighted Swimbait Hooks: A 3/0 to 4/0 hook (weighted 1/8 to 3/8 oz) keeps the bait weedless and upright.
The Extras: * Underspin’s: Add a blade for extra flash in stained water.
Umbrella Rigs: The 3.8" size is the "goldilocks" length for filling out an A-rig.
Drop Shot: Try a nose-hook for a finesse approach that dances with the slightest rod tip movement.
4.25" Beta Craw | Pack of 6
​Maximum Action. Proven Results.
​The 4.25" Beta Craw is the versatile workhorse your tackle box has been missing. Built with a perfect balance of durability and fluid movement, this bait is designed to mimic the natural defensive posture of a crawfish, making it an irresistible target for trophy bass.
​The streamlined, ribbed body allows for effortless penetration through heavy mats and brush, while the oversized claws are engineered to produce a high-frequency flapping action on the drop and during the retrieve. Whether you’re slow-dragging it across a rocky bottom or power-fishing it through timber, the Beta Craw delivers the vibration and profile needed to trigger the "thump."
​High-Action Claws: Engineered to flutter at the slowest speeds.
​Ribbed Profile: Displaces more water and provides a natural, lifelike feel.
​Multi-Rig Capable: Excel on a Texas rig, Carolina rig, or as a heavy-duty jig trailer.
​Pro-Size: The 4.25" length provides the ideal "big bite" silhouette.
Engineered for precision and performance, these Twistlock hooks feature a needle-sharp point designed for effortless penetration and rock-solid hooksets. The integrated centering-pin spring ensures your soft plastics stay perfectly aligned and securely rigged, even when pulling through heavy cover.
​Key Features
​Ultra-Sharp Point: Honed for instant penetration with minimal pressure.
​Twistlock Centering-Pin: Keeps your baits straight and prevents them from sliding down the shank.
​Heavy-Duty Construction: Built to handle aggressive strikes and big fish in demanding conditions.
​Optimized: The ideal size for rigging larger soft plastic paddletails and jerkbaits.
4 hooks per pack
Crush the heavy cover with our handcrafted crawler. Featuring oversized claws for a frantic flapping action, this soft plastic craw is the ultimate weapon for largemouth bass and redfish. Durable, salt-infused, and designed for high-visibility. Experience the Terror Purple difference!
1 pack of 5
Dominate the flats with our handcrafted 5" swimbaits. This paddle tail lure features a custom color with a glitter profile for maximum visibility. Built with durable, high-quality soft plastic, it’s the perfect big-game inshore bait for fishing around mangroves, docks, and oyster bars.
backwater Tackle Pro-Staff memebrs
Durran Delavega
Richard Hulett
Miguel Chaviano Perez
Cory Mapp
Jason Ownbey
Ryan Auclair
Can't find exactly what you're looking for?
If our current lineup doesn't quite hook you, don't worry—we’ve got you covered. We know that sometimes the perfect bite requires a specific profile, color, or scent that isn't sitting on a shelf.
🎨 Custom Soft Plastic Solutions
We offer a streamlined custom process to bring your vision to the water:
Custom Color Matching: Have a "secret sauce" laminate or a specific flake combination in mind? Send us a photo or a description, and we’ll match it.
Tailored Scent & Salt: Whether you want them heavy-salted for a fast sink or loaded with garlic/craw scent, we can adjust the formula to your specs.
Bulk & Batch Orders: Perfect for tournament anglers, clubs, or shops looking for a signature "house bait."
Capt. Jason Ownbey
Who we are
For us, fishing isn't just a business—it’s our way of life. We are a family business dedicated to the coastal lifestyle, inspired by the salt air and the next generation of anglers growing up on our boat. We believe the best memories are made where the brackish water meets the sea. Whether you’re sight casting in the shallows or hunting a trophy gator trout, we know every cast is a new opportunity. We’re honored to help you gear up with equipment built for heavy hooksets and long days on the water. When the bite is on, we’ll make sure you're ready.
Hook More, Worry Less: Discover Backwater Tackle
Based in Jacksonville, Florida, Backwater Tackle isn’t just making lures—we’re engineering your next "big fish" story. We specialize in high-performance soft plastic baits meticulously designed for both the salty marshes of the coast and the hidden freshwater honey holes of the interior.
Whether you're a weekend warrior or a seasoned pro, our gear is built to bridge the gap between "just fishing" and actually catching.
Why Anglers Choose Backwater
We’ve spent years on the water refining our craft, resulting in a reputation for innovation and durability that leaves the competition in our wake. Here is what sets us apart:
Florida-Tested, Angler-Approved: Our baits are born and tested in the demanding waters of Northeast Florida to ensure they perform in real-world conditions.
Precision Engineering: Every soft plastic is molded for maximum action, realistic movement, and the perfect sink rate.
Unrivaled Durability: We believe a bait should last more than one strike. Our proprietary blends are tough enough to withstand aggressive hits while remaining supple enough to mimic live prey.
Expert Craftsmanship: Our team lives and breathes fishing. We don't ship anything that we wouldn't personally tie onto our own lines.
Elevate Your Tackle Box
Ready to see the difference quality makes? From local creeks to the open Atlantic, we have the profile, color, and scent to trigger the strike.
Contact us today to explore our full lineup and discover how Backwater Tackle can help you land your next trophy.