Privacy Policy

Effective Date: February 21, 2026

At BW Tackle, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit bwtackle.com.

1. Information We Collect

We collect information to provide a better shopping experience and fulfill your orders.

  • Personal Information: Name, shipping address, billing address, email address, and phone number.

  • Payment Information: Credit card numbers or other payment methods (processed securely through third-party encrypted gateways; we do not store your full card details).

  • Technical Data: IP address, browser type, and device information gathered via cookies and similar technologies.

2. How We Use Your Information

We use your data for the following "mission-critical" purposes:

  • Order Fulfillment: To process payments, ship your gear, and send order confirmations.

  • Customer Support: To respond to your questions or handle returns.

  • Marketing: (Only if you opt-in) To send you updates on new tackle, seasonal sales, or fishing tips.

  • Security: To protect our site and your account from fraud.

3. Sharing Your Information

We do not sell your personal information to third parties. We only share data with trusted partners who help us run our business:

  • Service Providers: Such as shipping carriers (UPS/FedEx/USPS) and payment processors (Stripe/PayPal).

  • Legal Compliance: If required by law or to protect our legal rights.

4. Cookies and Tracking

Our website uses cookies to remember what’s in your shopping cart and to analyze site traffic. You can choose to disable cookies in your browser settings, though some features of the site may not function properly as a result.

5. Data Security

We implement industry-standard security measures, including SSL (Secure Socket Layer) encryption, to protect your data during transmission. While no method of online transmission is 100% secure, we follow all PCI-DSS requirements to keep your payment info safe.

6. Your Rights

Depending on where you live, you may have the right to:

  • Access the personal data we hold about you.

  • Request that we correct or delete your personal information.

  • Opt-out of marketing emails at any time by clicking the "Unsubscribe" link at the bottom of our newsletters.

7. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

8. Changes to This Policy

We may update this policy occasionally to reflect changes in our practices. We will notify you of any significant changes by posting the new policy on this page.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact our privacy team:

  • Email: Info@bwtackle.com

  • Mailing Address: 11439 San Jose Blvd, Jax, FL, 32223